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Prof. Lingrui (Ling-Ling) Zhou
Branding & marketing
Wit in Branding and Marketing
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HONG KONG · MAINLAND CHINA · INTERNATIONAL
BUSINESS GROWTH
AI & HUMAN CAPABILITY
Click to Discover What’s Possible. 
STRATEGY · AI & AUTOMATION · TRAINING · PR & MARKETING · PARTNERSHIPS
20+
years of business experience in Asia
Harvard
Business Review
Bestselling author
EuroCham
Hong Kong
Board Member · Co-chair, Digital Innovation Council
SELECTED BRANDS I’VE WORKED WITH
Perspectives
Perspectives from
people shaping business.
European Chamber of Commerce in Hong Kong interview series
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Watch the conversationFEATURED CONVERSATION
Dr. Peter Wong
CTO · Prenetics (NASDAQ: PRE), at the time of the interview
Leading Tech Innovation at the Edge of Life
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Watch the conversationLoletta Lai
Head of Marketing for Natural Diamonds, APAC · De Beers Group (2025)
Marketing Natural Diamonds
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Watch the conversationTimothy Shen
Chairman · Safari Asia Limited / Yesports Asia Limited (2025)
Esports and Space
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EXPERIENCE THAT CROSSES BORDERS
Hong Kong. China.
International.
Over two decades of business development, negotiation and project management in Asia.
Projects spanning Asia, Europe, the USA and Australia. Experience across government institutions, technology, luxury brands, advertising and entertainment.
BC INT
Based in Hong Kong, BC INT supports international business growth through strategy, partnerships, people development and AI-enabled transformation.
Discuss an OpportunityAIWA
Based in Mainland China, AIWA helps international companies enter China and Chinese companies go global through strategy, partnerships, people development and AI-enabled transformation.
Discuss an OpportunitySELECTED PUBLICATIONS
Business model innovationApple: How to Grow on Chinese Soil
Business models analysisFacebook: Facing Off Against Tencent
Innovation & growthStarbucks China: Managing Growth Through Innovation
New retail · China lessonsWalmart China: Challenging Alibaba’s New Retail
Strategy Lab
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YOUR NEXT CHAPTER STARTS HERE
Good things start
with a conversation.
A new market. A stronger team.
A practical use for AI. Let’s explore the possibilities.