Disrupt, develop your product DNA and fend off your competition to increase profits and market share.

By launching iPhone in 2007, Apple did not disrupt the smartphone market but merely offered a superior quality device. However, Apple disrupted the laptop industry, making iPhone the main device used to access the Internet.

This interactive webinar brings inspiration to all business professionals by analyzing the Apple formla of disruption and success.

DISCOVER

• what disruption really is
• the fundamentals of platform business model
• why some platforms are sticky and others are not

UNDERSTAND

• understand Apple’s product DNA
• understand the business platform design process
• the risks of scaling up and downsizing the products/services portfolio