INITIAL BRAND STRATEGY ANALYSIS
I WOULD LIKE TO SHARE MY THOUGHTS ON LULULEMON IN HK FROM THE CUSTOMER’S PERSPECTIVE FOLLOWED BY SOME SUGGESTIONS AND PERSONAL PROFILE.
SHOULD YOU HAVE CURRENT OR FUTURE JOB OPENINGS IN THE AREA OF BRANDING, MARKETING, STRATEGY, DIGITAL OR TRAINING IN HONG KONG, PLEASE CONSIDER MY PERSON AND CONTACT ME WITH NO HESITATION.
CURRENT FOCUS GROUP IN HK
%
YOGA
%
RUNNERS
%
OTHERS
SUGGESTED FUTURE FOCUS GROUPS
HIKERS
HIKING IS HYPE IN HK
MOREOVER, IT APPEALS TO ALL AGES AND PROFESSIONS AND REQUIRES NO SKILLS OR APTITUDE
DANCERS
FROM HIP HOP TO SALSA, BOTH MAN AND WOMEN ARE INTO FREE STYLE DANCING THAT REQUIRES SMART CASUAL OUTFITS
WORKING PROFESSIONALS
CREATIVE, IT OR SERVICE INDUSTRIES PREFER SMART LOOK AND COMFORTABLE FEEL. THEY MAY THEN CATCH ON HEALTHY LIFESTYLE.
BLUE OCEANS
WHY FOCUS ONLY ON THOSE WHO ALREADY LIVE A HEALTHY LIFESTYLE. THERE ARE MANY WHO WILL IF LULULEMON ATTRACTS THEIR ATTENTION
%
HIKERS
%
DANCERS
%
WORKING PROFESSIONALS
%
BLUE OCEANS
FRAMEWORK
PARNTERSHIPS TO FOLLOW
ABOUT ME
I HAVE WORKED WITH
WHAT I CAN DO
WHERE DO I FIT
WHY LULULEMON
creating live that you love
FINAL THOUGHTS
