Starbucks China: Managing Growth Through Innovation
Innovate, conquer and manage your growth.
Owing to its innovation, Starbucks noted rapid expansion in China – the land of tea.
This interactive webinar brings inspiration to all business professionals by analyzing Starbucks innovation model and challenging the paradox of growth.
DISCOVER
- why creativity is required in non-creative industries
- what paradox of growth is
- how Starbucks introduced coffee onto the land of tea
UNDERSTAND
- understand innovative frameworks
- the challenges behind the growth factor
- how positioning and pricing may revolutionize the market
IMPLEMENT
- design your own innovation framework
- identify challenges that come with the paradox of growth and react upon it
- reinvent your brand and offerings